We led the transformation of JD Sports’ YouTube channel strategy by applying our creator-first approach. We dived into culture through effective creative channel & talent strategies that re-connected their brand with their target audience.

The Results:

  • 425% increase in engagement

  • 235% increase in views, driven by new formats & optimised distribution

  • Growth to over 500,000 subscribers, establishing JD Sports as a leading voice on YouTube within youth culture.

Services

  • Channel Strategy

  • Channel Management

  • Talent Management

JD Sports

A Millenial Mind Podcast

We led the growth of ‘A Millennial Mind Podcast’ YouTube channel through effective content optimisation & distribution. Getting granular with scripting, editorial & channel roll out, we substantially grew the podcast’s YouTube channel.

The Results:

  • From 15,000 to 100,000 subscribers in 7 months

  • 620% increase in views

  • 27% increase UK & US locations generating higher revenue

Services

  • Channel Management

  • Content Optimisation