We led the transformation of JD Sports’ YouTube channel strategy by applying our creator-first approach. We dived into culture through effective creative channel & talent strategies that re-connected their brand with their target audience.
The Results:
425% increase in engagement
235% increase in views, driven by new formats & optimised distribution
Growth to over 500,000 subscribers, establishing JD Sports as a leading voice on YouTube within youth culture
Services
Channel Strategy
Channel Management
Talent Management
JD Sports
We led the growth of ‘A Millennial Mind Podcast’ YouTube channel through effective content optimisation & distribution. Getting granular with scripting, editorial & channel roll out, we substantially grew the podcast’s YouTube channel.
The Results:
From 15,000 to 100,000 subscribers in 7 months
620% increase in views
27% increase UK & US locations generating higher revenue
Services
Channel Management
Content Optimisation